It has long been quiet around herbiwarrior. I haven’t published anything in more than three months (really, three months?! Where is all the time going?), the Facebook site hasn’t seen much activity either, and overall the whole project hasn’t seen much happening. I had to ice hw for a while in order to get some other stuff done first.
What I have been working towards the past months can be summarized in one word: stability. I have written about this before. Don’t get me wrong, I am all for new experiences, trying out things, pushing boundaries etc. but in 2013 I had to admit to myself that all of this needs some sort of stable base and that enthusiasm alone doesn’t fill the fridge. It was a hard lesson to learn and I finally did toward the end of the year.
- Financial stability – I really love being an entrepreneur. I love creating something from nothing. And though the creativity and freedom that comes with it is really appealing, it hasn’t always been easy. Since I am a hopeless idealist, I have often worked on things in which my heart was really invested in but where I couldn’t always count on a regular paycheck. I now have an exciting job working part-time for an EU project that I can do from anywhere, where I learn a ton and can use the knowledge I have acquired over the last two years. Sweet.
- Local stability – Moving to Turkey has been quite a ride. It’s an exciting country (not just because of what is going through the press right now) and I enjoy being here. Nevertheless it took a little while to get settled. There were some visa problems on the way (I once wasn’t allowed to enter the country at 4:30am , more on this later), the startup I was initially working with here in Turkey disintegrated after three months, and then there was the long process of obtaining a residence permit (though I am happy to announce that I am now permitted to stay in the country until 2017).
Now the dust has settled and I feel much better prepared to tackle new challenges in 2014. Among the things that have been germinating in my mind for the past three months is also this website. As you may know I originally started herbiwarrior as a company for vegan supplements. Now that that is through (at least for the moment), it bears the question of what’s next.
herbiwarrior in 2014
I am one of those people who like to set goals for the new year. It provides me with signposts for the upcoming months and by regularly reviewing them, keeps me on track. Last year I wanted to get out of Berlin, my home for the past six years, and live in another country for at least three months (check).
I am still in the process of reviewing last year’s goals, putting together my direction for 2014. I know I am a little late but this time I want to make sure I actually go through with my plans. For that I am putting some systems in place that will ensure I do (public announcements being one of them). I’ll keep you posted.
So my main goal for herbiwarrior in 2014 is that I want this to become a real blog. I enjoy writing, I am satisfied with the quality of the content on here and the feedback is very positive. However, I have been toying with the idea of seriously blogging for too long and it’s time I gave it an actual shot. It’s time I stopped dreaming about it and put it into action. In concrete terms my goals are the following:
Definition – I was looking over the about page the other day and realized that I don’t feel it. It doesn’t reflect my motivation for writing, learning, and sharing what I learn. Same for the content. It’s a little undefined and allover the place. But that’s alright. It just means I have changed over time and that is probably a good thing. I can use it as an opportunity to define what this blog is about and develop a clearer vision for it. So in the coming weeks, there will be some shifts in the theme of the blog (check back every now and then to see if anything has happened).
Increase subscriptions – A preliminary goal is to get a thousand subscribers on the mailing list by mid-2014 (have you signed up yet? Upper right corner, thanks!). I know that this isn’t the most precise goal to strive for because I can’t influence it directly but it gives me something to aim at and a metric to track so I can see whether or not I am getting closer.
Regular blog posts – So far my post schedule has been somewhat helter-skelter. I just wrote whenever I had the time and published articles once they were ready. But I would like to post regularly and establish a practice of regular writing. My goal is therefore to produce one high-quality blog post per week.
Products – There won’t be a physical product on herbiwarrior in the near future. I still love the idea of it but right now there are some hurdles in the way that I first have to take before I can seriously think of it again. That being said, I have a lot of things on my mind on that matter and I will not completely rule it out, but it is nothing I will commit to at this moment. However, I love the idea of creating a digital product and actually have something germinating in my head in that direction but it’s not at a stage where I can announce anything (yet).
Maintenance/Development – There is a lot of stuff going on behind the scenes of hw that are not always apparent on the surface. For example WordPress, the platform on which the website is running, is updated regularly and I haven’t always been the most conscientious about keeping it up to date. Then there is a long list of things to optimize, such as SEO (especially for older content), design changes, usability improvements etc. which I will get on here one by one.
I’m still in the process of setting up my life in a way that enables me to actually achieve these goals and I will tell you more about it in the next post. Apart from that, if you are reading this and especially if you are on the herbiwarrior mailing list, I want to thank you. Your being here means a lot to me and I truly appreciate it. I hope you stick around for 2014 and see what’s coming.
And now I wish you a happy new year. May 2014 be a successful and healthy year for you and your loved ones and a year that moves you closer to your goals and dreams.
Do you have any feedback about herbiwarrior? Something you would like to see changed in 2014? A topic you would like to read more/less about? Let me know in the comments.